Previous Engagements Why hire her Speaking Topics

THESE SEMINARS ARE AN EXPERIENCE – During all the seminars, Members will observe an ‘ad hoc’ skit that is, in reality, rehearsed ahead of time with a Member in that audience that encompasses the heart of typical leadership, business, relationship and marketing bloopers. It gives Members the chance to laugh and share their own experiences about their challenges. The seminar transitions into purposeful group exercises.

Leadership
- How to Embrace Change in the Workplace
- How to Connect to Anyone, even the most challenging personalities, Regardless of Age, Background, and Temperament
Business
- What you can do NOW if you plan to Sell Your Business
- How to successfully manage Generation Y in Your Business
- How to make it a H.A.B.U.T. (The Highest and Best use of Your Time)
- Take Your Business to the Next Level
- Agile in Your Business
Sales and Marketing
- How to ZIG when your competition ZAGS
- Social Marketing on Speed – Crash Course

Leadership:

How to Embrace Change in the Workplace – How have leaders in history handled change? How did they turn adversity into opportunity? What does Abraham Lincoln, Dale Carnegie and Holocaust survivor, Elie Wisel, all have in common? You will learn what history and research have proven are 3 specific activities you can do now to embrace the rapid changes now happening now in your company and turn challenges into opportunity. You can’t control what is happening in your work and personal environment, but you can control how you react to these forces. You will learn specific techniques on how to lead by example in a direction that your team will embrace, encourage, and admire even in the midst of chaos. You also will learn the single most powerful sentence to get anyone motivated to execute on what you need done.

How to Connect to Anyone, even the most challenging personalities, Regardless of Age, Background, and Temperament – Is there someone you need to work with but have a hard time connecting to? If so, you will learn 4 hands-on tools you can use immediately to neutralize any discussion so you can get them to do what you need done- positively- by the use of specific words, body language, and a clear attitude.

Business:

What you can do NOW if you plan to Sell Your Business – If you are planning to sell your business or hand it down to a family member, there are practical, hands-on actions you can take now. You will learn 5 of the most common and costly mistakes small business owners make AND HOW TO AVOID THEM when selling a business that includes insufficient preparation, taking a “hands-off” approach and failure to address transition issues with simple solutions you can do immediately. You also will learn 3 things you can do immediately to make your business more attractive to potential buyers whether they are former employees or family members to ensure you receive the highest rate of return by learning how to simplify, codify and multiply what you do best as well make the highest and best use of your time and that of your key employees.

How to Successfully Manage Generation Y in Your Business – If you haven’t experienced inter-generational clashes in your workplace yet, get ready! Chances are, your business will soon include Baby Boomers (born 1946-1964), Generation X (1960s and 1970s), and Generation Y (1982-2000). These groups don’t just think, talk, and work differently? They have vastly different expectations of each other, your company, and you. And as the owner, YOU are responsible for making it work! This refreshingly practical session lays out the expectations of Boomers, Xers, and Yers; reveals the power of using recognition across generational lines; demonstrates how to avoid becoming a referee; and shows how to “bridge the gap” between employees — even employees who are 40 years apart! You also will learn the single most powerful word that resonates with every generation.

How to Make it a H.A.B.U.T. (The Highest and Best use of Your Time) – Do you find yourself overloaded with work? Feel so exhausted you can’t set priorities? Are your working on putting out all the important and urgent issues instead of working on your business? If you answer yes, it’s time to make real choices about how and when to spend your time. This seminar will help you identify causes of procrastination and indecision, pinpoint personal time-wasters and increase your concentration and focus. You’ll learn to schedule your time more effectively, stay on track and keep important goals top of mind, so you can stay in balance and be more effective and productive.

Taking Your Business to the Next Level – Congratulations! You’ve made it past the 10-year mark. But if you’re like many other companies, you’ve arrived at the “Too Big, Too Small” stage of the game. You’re Too Big to keep doing things the way you’ve done them until now, but you’re Too Small to start pouring massive investments into your company. You need a plan for making the next ten years productive and profitable. This seminar reveals the steps you need to take to build a company that is valuable, sustainable, and ultimately saleable.

Agile in Your Business – Do you feel that what got you to where you are in your company is not going to get you to where you want to go? Most businesses over 5 years have yielded significant waste in the way they deliver their services, internal communication and operating costs resulting in lower profitability. Agile is a process most often associated with technology firms, but can now be applied to all businesses to help them reach the next level of performance. Our simple Freedom Teams and Freedom Systems 3-step formula can help any small business on the cusp of growth.

Sales and Marketing:

How to ZIG when your competition ZAGS- Yesterday’s marketing just doesn’t cut it anymore. In today’s hyper-competitive business environment, lame advertising and “me-too” marketing falls flat. This session reveals five out-of-the-box marketing moves that you can use now to get the phones ringing and boost sales. Discover practical ideas and surprising tips immediately applicable to your own business. Find out how to leverage your budget by targeting “Hungry Fish,“ how to motivate more sales using “Irresistible Bait,” and how to overcome resistant prospects with a “Reason to Believe.

Social Marketing on Speed – Crash Course – Social marketing can be the best thing that ever happened to your business. But Twitter, Facebook, LinkedIn and YouTube can eat you alive with hours of unproductive time squandered in front of your computer. This crash course reveals simple techniques and powerful, free tools to harness social networking, blogging, and autoresponders. Learn how to become a trusted expert and find out the “tricks of the trade” to leverage an influential social presence into real sales and real results.

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Soraya (Morgan) Gutman

See Soraya’s TEDx Talk here – over 2,900 likes, 105 positive comments and 227,000 views.

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